In order to account for these wide variations in factors, PPC Affiliate we suggest some general “baseline” ratios that should be achieved on any particular mailing. There should be more opens than bounces, or else the list is probably out of date. Also, there should be more click-throughs than opt-outs, otherwise the offer is poorly targeted or the list is of questionable origin. In order to get the optimum response you will need to send two or three multiples of your email marketing campaign, each time using a variation of the original offer. If they...

This is a guest post from nonprofit fundraising coach, author, speaker, and trainer Sandy Rees, CFRE, author of the blog Get Fully Funded.   Raising money online isn’t so different from raising money in person.  You have to find potential donors, tell your story, and ask for a gift.  Still, it’s exciting to work with social media tools.  Maybe it’s because they’re new.  Maybe it’s because you can see results quickly as you work to build relationships.  As you move into fundraising online, remember that there is no silver bullet for drawing...