In order to account for these wide variations in factors, PPC Affiliate we suggest some general “baseline” ratios that should be achieved on any particular mailing. There should be more opens than bounces, or else the list is probably out of date. Also, there should be more click-throughs than opt-outs, otherwise the offer is poorly targeted or the list is of questionable origin. In order to get the optimum response you will need to send two or three multiples of your email marketing campaign, each time using a variation of the original offer. If they...

Favicon, what is it? A Favicon is a image that sits in front of your url in the address bar of your browser. The advantage of creating and installing a Favicon for your blog is you will not be forgotten when someone bookmarks you. How many time have you bookmarked a site and the next day you forgot all about it. Maybe in a month or so you might come across itHaving a Favicon makes you stand out in a crowd when someone bookmarks you. You can be seen at a glance. It’s a form of branding your site for recognition.  Some companies will use their logo...

This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc. It’s been a while since I put together a Small Business SEO post. I thought it’s high time I tackled another key issue facing small businesses – deciding whether their SEO activity is progressing or not.  SEO, and indeed SEM, is a unique marketing channel. It is quantifiable, responsive and flexible to an extent which I...