While UGC and Reviews can often be a mixed blessing, as long as Google continues to reward rich snippets with enhanced visual listings, it’s probably a good idea to try to make reviews part of your website strategy.For those of you who haven’t seen rich snippets and reviews in action, here’s a sample of what they currently look like To qualify for this program you have to have reviews, format your data using microformats, and submit your website for inclusion in the rich snippet program. While it may change in the future, currently you...

The following is a sponsored post. For this post we’re going to be talking with Steven Wyer of Reputation Advocate. Steve, for my readers who aren’t familiar with your firm, can you tell me a little bit about yourself? Reputation Advocate started in 2006 and is based just outside of Nashville, Tennessee in Williamson County. I have a deep history in media, marketing and software development and came to ORM out of a personal need. I was involved in protracted litigation and my own search results didn’t reflect the complete reality of the situation....

The following is a sponsored post. For this post we’re going to be talking with Steven Wyer of Reputation Advocate. Steve, for my readers who aren’t familiar with your firm, can you tell me a little bit about yourself? Reputation Advocate started in 2006 and is based just outside of Nashville, Tennessee in Williamson County. I have a deep history in media, marketing and software development and came to ORM out of a personal need. I was involved in protracted litigation and my own search results didn’t reflect the complete reality of the situation....

Many people think that Pay-Per-Click (PPC) traffic and Organic traffic are two different entities, but in reality they work together to benefit one another. PPC traffic is great for quickly gaining and sustaining traffic and conversions, possibly while you’re waiting for your SEO efforts to be seen by the search engines. PPC is also great for [...] Share and Enjoy:

This week, 90octane’s Jim Grinney, Sam Eidson and Brooke Caesar attended the Integrated Marketing Summit in Denver. Sam was a featured speaker on the topic of marketing automation and lead management, and we co-sponsored the event with Eloqua. We took advantage of the many knowledge-sharing opportunities among top marketers to put together this quick list of hot topics and key learnings from IMS: Marketing plans should start with the desired outcome for the organization. Once that’s established, you can outline the marketing objectives, strategy,...